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SEO Basics: Complete Beginner’s Guide to Search Engine Optimization WordStream has come to be known mostly as a  PPC destination . But we also know a thing or two about SEO, and people ask us all the time for a primer on SEO basics. So we’re delivering: This article will be an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if you want your website to be found through search engines like Google. In this guide you’ll learn: What is SEO & Why is it Important? Keyword Research & Keyword Targeting Best Practices On-Page Optimization Best Practices Information Architecture Best Practices How to Execute Content Marketing & Link Building Common Technical SEO Issues & Best Practices How to Track & Measure SEO Results Additional SEO Considerations (Such as Mobile, International & Local SEO Best Practices) By the time you reach the end of this SEO basics guide, you’ll have a strong understanding o...